1. Who we are
 

GEM Experiential Ltd (company number 16770128) is a company incorporated in England and Wales. We operate an invitation-only experiential events and growth network business for senior business leaders, and provide event management and fractional CMO services to clients, trading as GEM Experiential.

 

We are the data controller in respect of the personal data we collect and process as described in this policy.

 

Registered address: 80c Albermarle Road, Beckenham, BR3 5HT, England               

Contact email: hello@gemexperiential.co.uk

 

We are registered with the Information Commissioner's Office (ICO) under registration number ZC117940.
 

2. What data we collect and why
 

We collect and process the following categories of personal data:

 

• Name, email, phone number | For vent registration, invitations, event communications | Legitimate interest; contract

• Job title and employer | To verify seniority and relevance for invitation-only events | Legitimate interest

• LinkedIn profile URL | Prospect research and outreach via LinkedIn Sales Navigator | Legitimate interest

 

We collect this data from the following sources:

• Event registration forms on our website (gemexperiential.co.uk), powered by Wix

• Direct email enquiries and correspondence

• Publicly available professional information, including LinkedIn profiles, identified through LinkedIn Sales Navigator
   

3. Legitimate interests
 

Where we rely on legitimate interests as our lawful basis for processing, our legitimate interest is in building and operating a curated professional events community for senior marketing leaders, including identifying and inviting suitable candidates, managing event attendance, and maintaining ongoing professional relationships.

 

We have assessed that our legitimate interests are not overridden by your interests or rights, given that:

• All individuals we contact hold senior professional roles and the communications are relevant to their professional capacity

• We keep personal data only for as long as necessary

• You can opt out of communications from us at any time
   

4. How we use your data
 

We use the personal data we hold to:

• Send invitations to GEM Experiential events

• Manage event registrations and attendance

• Send pre-event information, reminders, and post-event communications

• Maintain our prospect and guest database for future events

• Comply with our legal obligations

 

We do not use your data for automated decision-making or profiling.
 

5. Marketing communications
 

We may contact you by email with information about future GEM Experiential events and updates. We rely on legitimate interests as our basis for B2B marketing communications.

 

You can opt out of marketing communications at any time by clicking the unsubscribe link in any email we send, or by contacting us at hello@gemexperiential.co.uk. We will action opt-out requests within 5 working days.
 

6. Who we share your data with
 

We do not sell your personal data to third parties. We may share your data with:

• Our website and event registration provider (Wix) as a data processor on our behalf

• Our email platform provider, as a data processor on our behalf

• Professional advisers (accountants, solicitors) where necessary

• Law enforcement or regulatory authorities where required by law

 

All third-party processors we use are required to handle your data in accordance with applicable data protection law.

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7. International transfers
 

Some of our third-party service providers may process data outside the UK. Where this occurs, we ensure that appropriate safeguards are in place, including standard contractual clauses approved by the ICO or equivalent protections.
 

8. How long we keep your data

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We retain personal data for as long as necessary for the purposes set out in this policy, and in any event no longer than:

• Guest and attendee data: 3 years from the date of last contact or event attendance

• Prospect data (individuals who have not attended an event): 2 years from the date of first contact, unless you opt out earlier

• Financial and contractual records: 7 years, as required by law

 

We review our data holdings annually and delete data that is no longer needed.
 

9. Your rights

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Under UK GDPR, you have the following rights in relation to your personal data:

• The right to access the personal data we hold about you

• The right to rectify inaccurate data

• The right to erasure ('the right to be forgotten') in certain circumstances

• The right to restrict processing in certain circumstances

• The right to data portability

• The right to object to processing based on legitimate interests

• The right to withdraw consent where consent is the basis for processing

 

To exercise any of these rights, please contact us at hello@gemexperiential.co.uk. We will respond within one calendar month.

 

You also have the right to lodge a complaint with the ICO at www.ico.org.uk or by calling 0303 123 1113.
 

10. Cookies
 

Our website (gemexperiential.co.uk) may use cookies to improve your experience. Please refer to our cookie notice on our website for further information.
 

11. Changes to this policy
 

We may update this privacy policy from time to time. The current version will always be available on our website. We will notify you of any material changes by email where we hold your contact details.
 

12. Contact us
 

If you have any questions about this privacy policy or how we handle your personal data, please contact us at:

 

Email: hello@gemexperiential.co.uk

Post: GEM Experiential Ltd, 80c Albermarle Road, Beckenham, BR3 5HT, England